Board Member Highlight: Amy Goldberg

Amy Goldberg serves as one of our four Directors and leads the Communications Committee as the Communications Chair. She is the Marketing Manager at Conceptual Communications in Fort Lauderdale and has been a member of our chapter for a couple of years. As a huge advocate of recycling and being passionate about the environment and keeping our planet clean, one of Amy’s favorite campaigns was the City of Wilton Manors’ recycling campaign. The campaign reached the 12,000 residents that live in Wilton Manors and further educated them on proper recycling and its benefits.

One thing that she is glad that she did in her career was participate in a crisis management workshop, which later prepared her for working through a crisis with the City of Parkland over the last year. It’s a piece that hits close to home for Amy as she was able to help her hometown through a tough time.

Amy receives her news through Twitter, since she is able to follow many news outlets that cover everything from politics to celebrity gossip. She is able to stay up to date on different topics like current events, pop culture, trends and more. It’s the easiest way to gain a lot of information in a short amount of time.

Member Highlight: Merrie Meyers, Ph.D., APR, Fellow PRSA

Merrie Meyers, Ph.D., APR, Fellow PRSA, is one of our longest standing chapter members having joined in 1983 and has been a national member since 1979. She served as our chapter president in 2006, and was the co-chair of the first national APR Accreditation Task Force and Marketing Committees and from there went on to represent PRSA on the Universal Accreditation Board for 6 years.

One of the memorable campaigns she has worked on was Broward Schools, Teacher of the Year campaign, “Teaching is Hot”. It was so effective that the state adopted it as a teacher recognition program and ultimately transformed it into a national recruitment effort, Teaching is Hot in Florida.

She worked for Broward County Public Schools for more than 25 years. During her tenure, they developed a strong business partnership program which at its height raised more than $5 million in cash and in-kind donations annually that went directly to schools.

And what is she doing now? She tried to retire, but failed. She is an adjunct for NSU in the Communications program and works with a few clients on writing projects.
She’d tell her 22-year-old self: Breathe!